Marina DC and Marina F&B operate as independent leaders in distribution and manufacturing, respectively, working together to deliver reliable supply, innovative products, and unmatched responsiveness to market needs.
Subsidiary
Marina DC (formerly Barg Sib Sabz) serves as the strategic commercial backbone and logistics engine of the Marina Group. We are responsible for bridging the gap between world-class production and the final consumer, coordinating complex sales and distribution operations across Iran’s primary population centers.
Our organization has evolved from a specialized local distributor into a national logistics powerhouse. Today, a dedicated team of 600+ sales representatives operates out of 10 strategic provincial branches, ensuring that the Marina Group portfolio maintains a dominant and consistent presence across the retail landscape.
Operational Reach & Logistics Integrity
We manage a sophisticated in-house logistics network designed to maintain product excellence from the factory gates to the retail shelf:
- Nationwide Connectivity: We provide unparalleled market penetration, covering over 160,000 retail outlets across the country. Our reach spans from major hypermarkets to local neighborhood retailers, ensuring our products are accessible to every household.
- Cold-Chain Specialization: To guarantee safety and flavor, we operate an extensive fleet specialized in cold-chain integrity. By maintaining strict temperature controls between 2°C and 8°C, we adhere to universally accepted standards for perishable foods, ensuring peak freshness regardless of transit distance.
- Reliability Benchmark: Reliability is our hallmark. Our On-Time-In-Full (OTIF) performance consistently exceeds 98%—a benchmark that reflects global best practices in supply chain management and customer service.
Intelligence-Driven Distribution
At Marina DC, we leverage technology to turn logistics into a competitive advantage:
- End-to-End Visibility: Our entire supply chain—including orders, inventory levels, and delivery routes—is synchronized through an ERP-driven control tower. This real-time oversight ensures a leaner, more responsive distribution model.
- Route Optimization: By utilizing real-time data and RFID tracking, we minimize “empty miles” and optimize fuel consumption. This focus on efficiency not only reduces operational costs but also supports the Group’s broader commitment to a sustainable supply chain.
- Market Intelligence: Our sales force does more than deliver; they act as a data conduit, providing the Sprint Lab with real-time consumer insights that fuel our rapid innovation pipeline.
Marina F&B operates one of the region’s most advanced food and beverage manufacturing complexes. Spanning over 100,000 m² in the Kaveh Industrial City (Saveh), our facility serves as the production powerhouse for Marina Group’s extensive brand portfolio. From our corporate headquarters in Tehran to our high-speed production lines, we combine industrial scale with artisanal precision to deliver quality at every touchpoint.
Our facility is built to handle the complexities of a modern, multi-category portfolio, producing household names such as SunStar, Night King, Sunnyness, Moriss, Harley’s House, Fizzio, and Stina.
Manufacturing Capabilities & Certifications
We bridge the gap between high-volume output and uncompromising safety. Our infrastructure is designed for versatility, supporting a wide array of consumer-preferred packaging formats:
- Advanced Multi-Format Filling: We utilize world-leading technology for Aseptic cartons (SIG Combidome and Combibloc), hot-fill PET, and high-speed canning and glass bottling. This allows us to maintain product freshness without the need for preservatives.
- Certified Excellence: Our commitment to quality is validated by international benchmarks. We are ISO 22000 certified and hold the prestigious BRCGS “AA” grade—the highest possible audit rating for food safety and operational integrity.
- Operational Benchmark: We sustain an Overall Equipment Effectiveness (OEE) of 85% or higher. By operating at this “world-class” efficiency threshold, we ensure a stable supply chain and minimize waste.
Innovation & Sustainability
At Marina F&B, we don’t just manufacture products; we engineer experiences.
- The Sprint Lab Model: Our dedicated R&D engine accelerates the innovation cycle, launching 30+ new SKUs annually. This agile “concept-to-shelf” approach allows us to respond to shifting market trends in real-time.
- Data-Driven Development: We integrate sensory science and data analytics to refine our recipes. This evidence-based approach shortens optimization cycles and ensures that every product is market-ready for rapid scale-up.
- Environmental Stewardship: We are committed to a “Zero Waste” roadmap. By implementing closed-loop water recycling and pioneering lightweight packaging techniques, we continuously reduce our carbon footprint and resource consumption per liter produced.
Marina DC (formerly Barg Sib Sabz) serves as the strategic commercial backbone and logistics engine of the Marina Group. We are responsible for bridging the gap between world-class production and the final consumer, coordinating complex sales and distribution operations across Iran’s primary population centers.
Our organization has evolved from a specialized local distributor into a national logistics powerhouse. Today, a dedicated team of 600+ sales representatives operates out of 10 strategic provincial branches, ensuring that the Marina Group portfolio maintains a dominant and consistent presence across the retail landscape.
Operational Reach & Logistics Integrity
We manage a sophisticated in-house logistics network designed to maintain product excellence from the factory gates to the retail shelf:
- Nationwide Connectivity: We provide unparalleled market penetration, covering over 160,000 retail outlets across the country. Our reach spans from major hypermarkets to local neighborhood retailers, ensuring our products are accessible to every household.
- Cold-Chain Specialization: To guarantee safety and flavor, we operate an extensive fleet specialized in cold-chain integrity. By maintaining strict temperature controls between 2°C and 8°C, we adhere to universally accepted standards for perishable foods, ensuring peak freshness regardless of transit distance.
- Reliability Benchmark: Reliability is our hallmark. Our On-Time-In-Full (OTIF) performance consistently exceeds 98%—a benchmark that reflects global best practices in supply chain management and customer service.
Intelligence-Driven Distribution
At Marina DC, we leverage technology to turn logistics into a competitive advantage:
- End-to-End Visibility: Our entire supply chain—including orders, inventory levels, and delivery routes—is synchronized through an ERP-driven control tower. This real-time oversight ensures a leaner, more responsive distribution model.
- Route Optimization: By utilizing real-time data and RFID tracking, we minimize “empty miles” and optimize fuel consumption. This focus on efficiency not only reduces operational costs but also supports the Group’s broader commitment to a sustainable supply chain.
- Market Intelligence: Our sales force does more than deliver; they act as a data conduit, providing the Sprint Lab with real-time consumer insights that fuel our rapid innovation pipeline.